Briefing
Jamel Rock Fest is a festival of rock bands that was made to celebrate the 15 years of existence of Jamel Estúdio e Pub.
All photos used to illustrate the project are real.
All photos used to illustrate the project are real.
The brand
For this project, a modern visual identity that conveys the idea of freedom and expression.
The event stamp was made with inspiration from logos classic rock bands.
Language that reinforces a connection directly with the target audience of the event.
Words key to the concept
MODERN | REBEL | ADVENTURER | FREE | CASUAL | RADICAL | ATREVIDE | EXTROVERTED
Color palette
For this project, the institutional colors that were already part of the studio that organized the event were maintained.
These colors represent: Strength, energy and modernity.
